WebTrends Consulting

WebTrends is a powerful web analytics solution. Because of its complexity you need someone who understands WebTrends to help you make it work in your environment.

I can help you get your WebTrends software configured and reporting good data which will drive your web business decisions. Besides helping you to understand and configure the ‘out of the box’ reports such as Commerce and Merchandising, Paid Search Marketing, Email Campaigns and Organic Search; I can help you create custom reports tailored to your business needs.

Please contact me at mitchell[at]onceinaweb[dot]com and let’s discuss an action plan customized to meet the needs of your web business.

Shown here is a WebTrends Scenario Analysis report (also known as a ‘butterfly’ report). This visual report helps you understand how your customers enter and interact with key areas of your site such as your shopping cart or your lead generation pages. Once this report if properly configured, you will be able to see where your customers drop out of the funnel and you’ll be able to identify areas of your site which can be optimized to enable successful visits that will improve your site’s return on investment.