Yes, I realize that Adobe bought Omniture more than a year ago. But you’ve got to admit, Omniture is a cooler product name than Adobe. Adobe is what desert houses are made of.
But I stray from the point of the post. (yes it is getting late)
This article nicely summarizes tracking campaigns with SiteCatalyst. I mention it for selfish reasons of helping me to remember how to find this article.
Enjoy!
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