I am often asked the differences between paid and ‘free’ web analytics tools. The answers are not always simple, so why not point you to some well-written blogs which address the topic and you can begin to form your own solutions!
First, let’s compare ‘free’ vs. ‘free’ by starting off with a comparison of Yahoo! Analytics vs. Google Analytics.
Now let’s compare a paid solution to a ‘free’ one in this post pitting Omniture (Adobe) SiteCatalyst against Google Analytics.
As I locate more related blog items I will return to this post and update it further.
My take? I believe that each tool mentioned above is well-proven and offer world-class solutions for web analysts everywhere in a variety of situations and requirements. Whenever feasible, I always advise colleagues and clients to install at least a free WA package because not to do so is just a waste of data, no matter how small the site. And, as requirements change, add a paid solution to the mix.
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