Most likely the recently proposed “do not track” opt out changes won’t affect web site owners marketing their own sites. However the changes could present challenges for other so-called third party marketers such as those gathering data for targeted remarketing campaigns, etc. Phil Kemelor offers a detailed breakdown at his blog site. It seems this issue of first-party vs. third party tracking boils up to the top every couple years. This is all the more reason for making the extra effort to ensure your own tracking efforts are built upon an infrastructure of first-party data collection whenever possible.
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