Happy New Year! I just read about Pion – a tool from Atomic Labs which works with all the leading web analytics products available today. I will learn more about it and write what I find out. A free edition is available as well as paid service levels.
Category: Web Analytics
onceinaweb.com posts about Web Analytics
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More tag management
Yeah, this topic deserves more than one post.
Web analytics tag management is important because getting good data into the WA tool you’re using is essential to creating good results. Adobe is now providing the Tag Manager solution which seems to be a flexible, serious tool for managing your tags in a way which gives you the ability to track versions and more. When you visit the link above, take a look on the right sidebar, and sign up to receive the Forrester guide to tag management tools – its a nice freebie indeed.
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Web Analytics Tag Management
We’ve all tried all sorts of tricks to manage our web analytics tags: server-side include files, JavaScript include files, etc.
Here is a tidy little post which lists some online tools to manage web analytics code tags. It does not mention the Webtrends Tag Builder, probably because it is too specific. But I mention it again, because it is a valuable tool for those using Webtrends and the Source Data Collector (SDC). I am anxious to see the Adobe Tag Manager when it becomes available – I think it will be a huge help managing Site Catalyst installations.
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Minty fresh web analytics
You’ll get a minty fresh feeling when you try Mint, a rather new kid on the web analytics block. The pricing is reasonable at $30/site. What I like is that it appears to be an easy to use, self-hosted alternative to Google Analytics or AWstats. Ever tried installing AWstats? Well, maybe I had some extra fun trying to make it run on IIS6/Windows, but ease of use really means a lot these days. Give it a spin – it may exactly what you’re looking for, without giving away the store to Mother G.
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Tracking Campaigns in Omniture SiteCatalyst
Yes, I realize that Adobe bought Omniture more than a year ago. But you’ve got to admit, Omniture is a cooler product name than Adobe. Adobe is what desert houses are made of.
But I stray from the point of the post. (yes it is getting late)
This article nicely summarizes tracking campaigns with SiteCatalyst. I mention it for selfish reasons of helping me to remember how to find this article.
Enjoy!
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Real-time analytics application
Wow – how time flies. I’ve gone too long without posting!
New Relic appears to be an interesting performance and app monitoring package with a modern interface and great tools. I came across it the other day looking for some other web analytics information. A free trial is available, so I may give it a run and write about it here.
Until next time…!
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What’s running that site?
It isn’t pefect, but the Scritch CMS detector tool is very useful when you need to know what CMS is running on a certain website. If you need to know where the site is hosted and what https server responds for the site, Netcraft is excellent. Need to know what web analytics is in place for a particular site? The Vendor Discovery Tool at Web Analytics Demystified can help.
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Are URLs the next generation of Cookies?
Yeah – I bet that headline got your attention for a second. How could a URL be compared to a cookie? It takes a moment to get used to the idea, but that very concept was suggested by a couple articles I read today.
It all started when I got a spam with a short bitly URL embedded within. I became curious to know if there was a such thing as a bitly decoder, and surely there was! So that bitly URL mapped to a Twitter t.co URL. That was when I decided to delete the spam altogether. But I found this article about t.co URLs being useful for web analytics, and that article lead to this article which raised the question of this post’s headline. Read the articles and judge for yourself. Go through your own Tweets and web analytics and prove it out for yourself.
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Scratchpad post
Here’s a scratchpad post to help me remember to look further into Composite C1, a free open-source CMS based upon Microsoft dotNet. The other day I was searching for some alternative .Net CMS tools and it is good to know some exist! Check this Wikipedia entry for a complete, platform-independent list of content management systems paid or free.
Here’s another random item: ain interactive marketing ROI calculator. It is a neat toy for Business Intelligence geeks.
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Ultimate Bounce Rate Infographic
When I bring up the term ‘bounce rate’ in meetings and presentations, I often get the strangest stares from people unfamiliar with the term. The folks at Kiss Metics and Bime Analytics have provided a fantastic infographic which explains Bounce Rate quite nicely. Enjoy and click the graphic to make it appear full size in your browser.
