Any publicity is good publicity, right?
Almost.
Some ‘publicity’ can be bad. Now, compliments of blogs and social networking sites, it is easier than ever for employees to get a jab at employers and clients even if they don’t mean to. Some companies have used this as excuse to ban employee email usage and worse; but others, such as IBM, have chosen to develop a set of employee guidelines to set tone for employees and to embrace rather than negate these new venues.
Nice. Now the rest of us have a model to follow. Leave it to ‘stodgy’, ‘old’ IBM to address this emerging issue with style.