Fellow web analytics practitioner Eran Ben Sabat blogged about onsite search metrics recently. A few years back I got the hang of the onsite search concept, and ever since, its been a minor obsession to always stay on top of it. Onsite search happens when your customer lands on your site and uses your site’s search functionality. The data gathered by watching onsite search is fantastic because it’s one place where your customer drops all disguises and simply asks for what she is looking for. The other aspect to monitor and action upon the findings is how your site reacts to these searches. Does it return good results? Does it guide the customer to finding relevant material, goods, etc. on your site? Or does it turn your customer away? Try some searches on your own site as a newly arrived visitor and think about what you see….. happy searching!
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