Establish guidelines for employees participating in social networking and blogging

Any publicity is good publicity, right?

Almost.

Some ‘publicity’ can be bad. Now, compliments of blogs and social networking sites, it is easier than ever for employees to get a jab at employers and clients even if they don’t mean to. Some companies have used this as excuse to ban employee email usage and worse; but others, such as IBM, have chosen to develop a set of employee guidelines to set tone for employees and to embrace rather than negate these new venues.

Nice. Now the rest of us have a model to follow. Leave it to ’stodgy’, ‘old’ IBM to address this emerging issue with style.